You will never have to worry about bringing coupons to their stores again. I use it all the time. Just click on the Michael's ap icon when you are in line. Touch "coupons" and it will pull up the current promo (ex: 40 or 50% off), and they will scan your phone coupon at the register. You can use the coupons more than once a week, it doesn't seem to limit the use. It is really nice to know you will always have current coupon handy at the touch of a button.